If you can source it from China, have large marketing budgets and retail distribution in place, you can sell it in India. Seeing the success of MicroMax, Karbonn, Lava and Lemon - low cost "value for money" entrants in India's burgeoning handset market - more consumer companies are now adding mobile handsets to their portfolio. A Voice & Data survey revealed earlier this month that local Indian handset brands (including Spice) grabbed 14% marketshare (up from 3-4% a year ago), and Nokia lost 12% market share. Of the Indian brands, Micromax has 4.1% handset market share by revenue, Spice has 3.9%, Karbonn has 3%, Lava has 1.1%, Lemon 1% and Max has 0.9%. Around 108 million mobile phones were sold in the country during 2009-10, adding up to Rs 27,000 crore in sales, according to Voice & Data. Oscar Launches Low Cost Handsets Another one to the list, apart from Intex, with also launched a QWERTY handset a few days ago: Consumer Electronics has launched dual SIM no-frills handsets at a price point of under Rs. 5000 ($107). They'll 10 launch handsets priced between Rs. 1700 ($37) and Rs. 4500 ($96) in the next few months. The company has distribution in the North and East of India, and sells color TVs, DVDs, Home Theatre Systems, and, according to Chairman Satish Verma, intends to "introduce the most affordable handsets in India keeping in mind the features to price ratio." Oscar has targeted sales of 100,000 handsets per month with a turnover of…
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