You’re reading it here first: Pradeep Shrivastava, Chief Marketing Officer at Idea Cellular, has left the company, MediaNama had learnt from multiple, reliable sources. Rajat Mukarji, Head of Corporate Affairs for Idea Cellular confirmed the development to MediaNama, saying that Shrivastava has left to pursue his personal interests. At the time of filing this story, Shrivastava hadn’t taken our call, or responded to an SMS requesting information on his future plans.

Shrivastava was with Idea Cellular for around eight and a half years, according to his LinkedIn page. Prior to joining Idea Cellular, he was VP (International) for The Global Green Company. He has also worked with Hindustan Lever and Lintas. Shrivastava is a post graduate from St. Stephen’s College, Delhi, and an MBA from IIM Ahmedabad.