DGM UK, the affiliate advertising network, has gone into administration, and there were rumors that the Indian entity has been impacted as well. We contacted DGM India for a clarification, and were informed that the company is not affiliated with the UK business, even though the brand name is the same. The UK entity was subject to a management buyout in 2007, and as of January 2010, Asia Digital Holdings does not even have board representation in DGM UK, despite owning 49% in the company.

So it looks like DGM India also forgot to update its website regarding Asia Digital Holdings. Also, judging by their 2009 annual report, wherein Asia Digital Holdings reported revenues of GBP 18,873,000 and a loss of GBP 2,574,000, they aren’t doing well either. The liquidation of the UK entity is a loss for Asia Digital Holdings, but doesn’t directly impact the Indian operations. A statement below from DGM India MD Anurag Gupta:

Our current holding company Asia Digital Holdings neither managed, nor majority owned, the UK business. though we did have a 49% shareholding of the UK business we have not been involved in the management of that business since the management buy out announced on the 12th December 2007. In addition though we were originally on the board of the directors that position was resigned earlier in the year in response to concerns about its solvency and corporate governance.

Though it is understandable that clients and affiliates of our businesses may be confused by the fact that we hold the same name there is no direct impact on Asia Digital Holdings Plc of this administration.

The relationship that we have held with the UK business since the management buy out is one where they have provided software management services in the provision of the DGM Pro platform and we are dealing with the administrators to take back ownership of the physical assets upon which that software platform is maintained.

On a personal note though it is heart breaking for the UK business, our first operation, launched in 1999. This operation was a pioneer, a market leader and a great place to work for many years. Its a reality check of the harshness of the commercial environment.

Related:
DGM India Profitable Since March 2008; Insurance Advertising Grew During Recession; On Competition