wordpress blog stats
Connect with us

Hi, what are you looking for?

Updated: 123Greetings Revamps Site; Suggestions

Updated below:
123greetings.com, the Intrasoft Technologies owned online greetings business has revamped its website to give it a far more contemporary look: the before and after comparison in 123greetings’ case is quite stark: the previous version was quite cluttered, while the current version is cleaner, and easier to navigate. The new design has an expandable banner 728×90 banner and a 300×250 banner in the first scroll, and – surprise surprise – nothing below.

123Greetings also claims in its release that 6.8 million e-cards are sent every month from its website, and it clocked 82.3 million e-cards in 2009. As I’ve said before, I expect users to increasingly switch to social networks for sending cards or invitations. 123Greetings’ business depends largely on its substantial pageviews.

What 123Greetings Can Do With Their Cards Business

– Social Network Integration: A new, cleaner website design is a step in the right direction, but there has to be more up its sleeve for 123greetings to remain relevant: perhaps an integration with Facebook, Orkut and other networks would help, allowing cards to be sent from within the social networks, and then serving advertisements primarily to those receiving the cards. Sure, it will deliver only half the page-views that a card sent from its website might, but I don’t think they have much choice, apart from actually being on the platform.
Update: scratch that. As Jeanne-Elise M. Heydecker points out in the comments, 123Greetings integrated with social networks a couple of years ago. Their facebook integration here.

– Mobile friendly greetings: Another option would be to allow users to send greetings formatted for the mobile as a WAP link to recipients: 123Greetings could look to sell mobile-friendly advertisements directly to its advertisers, or even look to tie up with mobile advertising networks in the US and/or India. Cards could also be formatted, based on whether they are being accessed from the web or smartphones, especially in case of flash-unfriendly phones.

Advertisement. Scroll to continue reading.

– Mobile App For Card Creation: Again, this is primarily based on the fact that 123Greetings’ primarily user base is in the US

123Greetings Appoints Darpan Jain As COO; Challenge
Why 123Greetings Has Launched ‘Connect’, Address Book; Privacy?
123Greetings.com Reports Rs. 88M FY10 Profit; Rs. 292M Operating Income

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...


There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data


Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.


The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...


Releasing the policy is akin to putting the proverbial 'cart before the horse'.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ