wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

Udpate: Zapak Launches Games Within Facebook

Zapak, the gaming business from Reliance BIG Entertainment, has launched games within Facebook. Users can log in to their Facebook account, and add the Zapak application. The site went live only a few days ago, and at present, only 33 games from Zapak’s large portfolio of fames have been launched. These are all casual games, and allow users  to view which of their friends on facebook have recently played games, challenges and trophies.

What’s notable about Zapak’s Facebook application is that it allows users to select games and challenge their friends (including those who haven’t installed the Zapak application) to it, thus allowing knowledge of Zapak’s games to spread from user to user.  This is the way most Facebook applications propagate, and will help them bring more and more users into the fold.

Zapak has focused primarily on casual games, also launching multiplayer games like Crazy Kart (which somehow I’m unable to log into now), Runescape and Wanted. Nothing yet that may still be called a massively multiplayer online game, of the World of Warcraft type, with thousands and thousands of players playing their own games, with or against each other in a virtual world environment. We also haven’t seen Zapak experiment with Social Games, which have become a rage – they’re viral, monetizable with virtual currency and have seen scale. Perhaps that is next for Zapak. but what appears to be making money for Zapak, is its offline events.

Update: Ekalavya from Zapak suggests in the comments below that Zapak has tried to combine casual gaming and social gaming – the trophy cabinet becomes a users vanity quotient, and medals for challenges against friends also go in the cabinet. Zapak plans to allow users to customize the look and feel of the trophy cabinet as well.

P.s.: strange thing – just noticed that BIG Adda, Zapak’s sister concern, has a finance section. First social network in the world to have a dedicated capital markets section?

Related:
Zapak CEO Rohit Sharma On BIG Entertainment’s CodeMasters Deal
Farmville Creator Zynga Sets Up Centre In Bangalore
Ibibo Integrates Telco Billing For Micro-transactions In “Great Indian Parking Wars”

Advertisement. Scroll to continue reading.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

News

Releasing the policy is akin to putting the proverbial 'cart before the horse'.

News

The industry's growth is being weighed down by taxation and legal uncertainty.

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ