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Web18 Takes Mobile Internet Properties In-House

Web18, the Internet and Mobile division of the Network18 group has taken in-house its the mobile Internet properties, Rajan Srinivasan, VP (Sales) for Web18 confirmed to MediaNama. Mobile sales for Web18 is being handled in-house, and its ad serving has being powered by VServ.A new mobile team is in place at Web18; we’ll update when we receive more info Web18. Remember that the mobile team had been depleted following layoffs last year. Web18’s mobile properties include m.moneycontrol.com, m.ibnlive.com, m.in.com,m.cricketnext.com,  m.tech2.com. It doesn’t have mobile properties for josh18.com, BizTech2.com, Indiwo.com, IBNKhabar.com and Josh18.com, among others.

Web18’s mobile Internet properties were previously being run by July Systems, an entity which recently received funding from Intel Capital, Sequoia Capital and Footprint Ventures, and also acquired Mobile Portal and video rights to the Indian Premier League. July Systems CEO Rajesh Reddy did not respond to a SMS query on the Web18 properties. July Systems also powers mobile properties for other publishers, including Wall Street Journal (India), Mint, NDTV.

Update: As an update, Web18 sends some marketing friendly information across in a press release, claiming that pageviews for m.moneycontrol.com have moved up from about 7 million to over 15 million in the last quarter, and Web18  properties having crossed 30 million pageviews in the last quarter. They’ve using rich ads including interstitials, expandos, click to call, click to add to phonebook, click to video, scrolling marquee (tickers) on mobile, and serving advertisers including  IBM, Blackberry, Sony Ericsson, AMD and Mercedes. Kavi Madan has joined the company as VP (Mobile18)

Related:

Web18

– Web18 Reports FY10 Revenues Of Rs. 72.82 Cr, Operating Loss Of Rs. 9.27 Cr
– Web18 Launches Hindi.MoneyControl.com; What About AwaazKarobar?
– Web18 Sells Back 50% Stake In JobStreet India; $0.126M Cash

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July Systems

July Systems Expects Double Digit Million Revenues; Equity Deal With GCV
July Systems Raises $7 M To Fund Mobile Publishing; Advertising Future?
Dow Jones Launches WSJ Mobile App On Airtel

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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