Web18, the Internet and Mobile division of the Network18 group has taken in-house its the mobile Internet properties, Rajan Srinivasan, VP (Sales) for Web18 confirmed to MediaNama. Mobile sales for Web18 is being handled in-house, and its ad serving has being powered by VServ.A new mobile team is in place at Web18; we’ll update when we receive more info Web18. Remember that the mobile team had been depleted following layoffs last year. Web18’s mobile properties include m.moneycontrol.com, m.ibnlive.com, m.in.com,m.cricketnext.com, m.tech2.com. It doesn’t have mobile properties for josh18.com, BizTech2.com, Indiwo.com, IBNKhabar.com and Josh18.com, among others.
Web18’s mobile Internet properties were previously being run by July Systems, an entity which recently received funding from Intel Capital, Sequoia Capital and Footprint Ventures, and also acquired Mobile Portal and video rights to the Indian Premier League. July Systems CEO Rajesh Reddy did not respond to a SMS query on the Web18 properties. July Systems also powers mobile properties for other publishers, including Wall Street Journal (India), Mint, NDTV.
Update: As an update, Web18 sends some marketing friendly information across in a press release, claiming that pageviews for m.moneycontrol.com have moved up from about 7 million to over 15 million in the last quarter, and Web18 properties having crossed 30 million pageviews in the last quarter. They’ve using rich ads including interstitials, expandos, click to call, click to add to phonebook, click to video, scrolling marquee (tickers) on mobile, and serving advertisers including IBM, Blackberry, Sony Ericsson, AMD and Mercedes. Kavi Madan has joined the company as VP (Mobile18)
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