wordpress blog stats
Connect with us

Hi, what are you looking for?

VServ Launches WAP, Java Apps Ad Network, AdServer; Deals With Nazara, Network18, Mobile ESPN

VServ, company founded by two Mauj Mobile executives Dippak Khurana and Ashay Padwal has launched a mobile advertising network for Java based applications and games. Khurana was previously Business Head (Content & International Operations) at Mauj, where Padwal was CTO. Apart from this, the company also has a mobile advertising network for WAP, and is providing its mobile ad serving technology to media company. In terms of Ad Serving, they’ve tied up with Mobile ESPN and Network18.

Java Apps With Ads

Unlike mobile advertising networks like AdMob and InMobi, which focus on apps on smart phones, which have limited market penetration in countries like India, VServ is going after the middle and lower end of the market with Java enabled phones, which have greater market penetration.

The company has a Java SDK and Java Ad-Wrapper solution, and Khurana claims that they are serving 1 million ad impressions per day on Java apps from 55 application developers, including those from mobile content and games company Nazara Technologies. The Advertising formats they’re enabling include video ads on an app (once 3G services go live in India), with configurable actions that allow advertisers to launch a form or a WAP site. Other ad formats include full screen ads, in-app ads, Click to call ads. Ads are enabled for both pre-launch and both launch both pre and post the launch of the app.


Mobile Ad Network

They’ve also got a mobile advertising network, on which Khurana claims serves 5 million impressions a day. He declined to disclose any publisher names, saying that it is a blind network. Ads available on the network include those similar to expandable ads on the web, which, on clicking, push the site down. Serving of such ads, Khurana says, depends on the capability of the device. Advertisers on board so far include Vodafone, Nazara (also a publisher) and Paymate (right, for ticketing), among others.

Funding

Khurana says that though the venture was initially self funded, they’ve raised $300,000 from a US based Angel Investor, but declined to disclose who. They’re currently in talks for raising venture capital.

Our Take On Formats, Tech

Advertisement. Scroll to continue reading.

Our take on these ad units: the form factor of the mobile device is an issue: I find an expandable banners quite intrusive on the web, and an advertisement that takes up the entire screen on the mobile will only reduce my propensity to click. Secondly, it would be expensive for the user to have video ads served on applications over GPRS: why should the user pay data charges for downloading a video ad?

Secondly, the company will eventually have to develop smart phone capabilities, since we expect smart phones to eventually dominate the market, particularly since they enable greater data consumption on 3G networks. Java apps will do for the time being.

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ