VServ, company founded by two Mauj Mobile executives Dippak Khurana and Ashay Padwal has launched a mobile advertising network for Java based applications and games. Khurana was previously Business Head (Content & International Operations) at Mauj, where Padwal was CTO. Apart from this, the company also has a mobile advertising network for WAP, and is providing its mobile ad serving technology to media company. In terms of Ad Serving, they've tied up with Mobile ESPN and Network18. Java Apps With Ads Unlike mobile advertising networks like AdMob and InMobi, which focus on apps on smart phones, which have limited market penetration in countries like India, VServ is going after the middle and lower end of the market with Java enabled phones, which have greater market penetration. The company has a Java SDK and Java Ad-Wrapper solution, and Khurana claims that they are serving 1 million ad impressions per day on Java apps from 55 application developers, including those from mobile content and games company Nazara Technologies. The Advertising formats they're enabling include video ads on an app (once 3G services go live in India), with configurable actions that allow advertisers to launch a form or a WAP site. Other ad formats include full screen ads, in-app ads, Click to call ads. Ads are enabled for both pre-launch and both launch both pre and post the launch of the app. Mobile Ad Network They've also got a mobile advertising network, on which Khurana claims serves 5 million impressions a day. He…
