wordpress blog stats
Connect with us

Hi, what are you looking for?

vRock Gets Exclusive Asia Cup Rights; Hot News; Partners With Indiagames, VuClip

vRock Mobile, which came into prominence after partnering with the Indian Premier League for SMS, MMS and IVR mobile rights, has bagged exclusive mobile rights for the Asia Cup till 2014. The Asia Cup covers One Day International Cricket matches between India, Pakistan, Sri Lanka and Bangladesh, and it’s 2010 edition is set to begin tomorrow, with seven matches being played until June 24th 2010. The rights have been acquired from Nimbus Sports via Offspin Sports & Entertainment – an entity that we’ve not heard of before – and applicable across India, Bangladesh and Sri Lanka. So who has rights for Middle East, US and UK, which are all key markets?

vRock Mobile has acquired the rights from Nimbus Sports via Offspin Sports & Entertainment thus further strengthening its mobile cricket portfolio in addition to IPL. The rights are applicable across India, Bangladesh and Sri Lanka.

vRock’s rights cover live score alerts through USSD, SMS, Live Video Streaming, Video Clips, IVR with English commentary from Nimbus Sports, Mobile Games, WAP, Mobile Internet, across mobile technology. They’ve also announced two partnerships today – with Indiagames (rather, UTV Indiagames) for WAP deployment and games, and with VuClip, the mobile video search engine. This is probably the first instance of VuClip doing Cricket, but their platform, which repurposes videos on the fly, does enable viewing of videos across multiple handsets; Indiagames had previously powered the game for IPL.

Pushes ‘Hot News’ As Owned By Rights Holder

vRock CEO Jatin Ahluwalia has been quite vocal about what he refers to as the issue of copyrights infringement on the mobile space – deeming SMS’ and alerts related to Cricket as being under copyright. Remember that they had acquired the same rights for the IPL, and the IPL had convinced mobile operators to send messages to VAS companies not to send SMS updates of Cricket scores without explicit licensing from the IPL.

Advertisement. Scroll to continue reading.

Says Ahluwalia “But we need support from the telecom operators, content broadcasters, content aggregators and mobile VAS companies, not to infringe Asia Cup’s and vRock’s rights by copying contents from exclusive platform including sms/ USSD / WAP / IVR / IVVR. Only vRock has been authorized to use Asia Cup names, trademarks, audio and content such as live scores reporting and match schedules.” Responding to MediaNama’s question on whether this content really is under copyright, Ahluwalia said that “This is a ‘Hot News’ concept. If I’m a news agency, I can freely extend it to news readers, and there’s absolutely no problem. But if I set up a process, hire 500 people, put up a call center, certain machinery in place just for the objective of exploiting commercially, then I need to pass a part of the revenue to who owns the rights.

He added that there’s a 66 page judgement in from the Madras High Court which governs this, and has said he will share a copy of the judgement with MediaNama. We’ll update when we have more. We’ve shared our views on the same before – we feel that updates of events are in the public domain, and not the copyright of any specific entity, media or otherwise.

Related:
VRock Licenses IPL Mobile Content To Multiple Co’s; In Talks For Stake In PhoneyTunes
Updated: IPL Supports Rights Holders; vRock Bags IPL Mobile Rights
Our Comments On Changes Proposed In India’s Copyright (Amendment) Bill 2010

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ