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vRock Gets Exclusive Asia Cup Rights; Hot News; Partners With Indiagames, VuClip

vRock Mobile, which came into prominence after partnering with the Indian Premier League for SMS, MMS and IVR mobile rights, has bagged exclusive mobile rights for the Asia Cup till 2014. The Asia Cup covers One Day International Cricket matches between India, Pakistan, Sri Lanka and Bangladesh, and it's 2010 edition is set to begin tomorrow, with seven matches being played until June 24th 2010. The rights have been acquired from Nimbus Sports via Offspin Sports & Entertainment - an entity that we've not heard of before - and applicable across India, Bangladesh and Sri Lanka. So who has rights for Middle East, US and UK, which are all key markets? vRock Mobile has acquired the rights from Nimbus Sports via Offspin Sports & Entertainment thus further strengthening its mobile cricket portfolio in addition to IPL. The rights are applicable across India, Bangladesh and Sri Lanka. vRock's rights cover live score alerts through USSD, SMS, Live Video Streaming, Video Clips, IVR with English commentary from Nimbus Sports, Mobile Games, WAP, Mobile Internet, across mobile technology. They've also announced two partnerships today - with Indiagames (rather, UTV Indiagames) for WAP deployment and games, and with VuClip, the mobile video search engine. This is probably the first instance of VuClip doing Cricket, but their platform, which repurposes videos on the fly, does enable viewing of videos across multiple handsets; Indiagames had previously powered the game for IPL. Pushes 'Hot News' As Owned By Rights Holder vRock CEO Jatin Ahluwalia has been quite…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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