vRock Mobile, which came into prominence after partnering with the Indian Premier League for SMS, MMS and IVR mobile rights, has bagged exclusive mobile rights for the Asia Cup till 2014. The Asia Cup covers One Day International Cricket matches between India, Pakistan, Sri Lanka and Bangladesh, and it's 2010 edition is set to begin tomorrow, with seven matches being played until June 24th 2010. The rights have been acquired from Nimbus Sports via Offspin Sports & Entertainment - an entity that we've not heard of before - and applicable across India, Bangladesh and Sri Lanka. So who has rights for Middle East, US and UK, which are all key markets? vRock Mobile has acquired the rights from Nimbus Sports via Offspin Sports & Entertainment thus further strengthening its mobile cricket portfolio in addition to IPL. The rights are applicable…
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