Conde Nast India's digital property Vogue.in has a new wardrobe: the website for the premium fashion property was relaunched over the weekend, featuring blogs, an integrated twitter feed, a separate online editorial team, videos, and content related to high street fashion, parties and lifestyle. Premium lifestyle content is scarce in the Indian online space, and the recently constituted digital division at Conde Nast India has plans to take more properties online. Last week, before the launch of the property, MediaNama spoke with Maya Hari, Head of Condé Nast India Digital (Internet & Mobile), on Conde Nast Digital's approach to the premium content in Internet space, as well as their approach to advertising for a premium property. Part 1 of the interview: What plans do you have for Conde Nast Digital in India? We are launching a portfolio of products in the Internet and Mobile space. We believe that there's a big gaping hole in media properties online and mobile which cater to the premium audience, a space which we know well. Conde Nast owns a number of publishing titles, which have always catered to the luxury and premium audience. The time is absolutely right in India, if you look at the 70 million plus Internet audience, and just the addressable audience for our kind of properties - we're talking about two million households, who are premium users. Every premium household has broadband access of some sort, and generally has a smart phone. If they're spending time in this medium, why…
