Conde Nast India's digital property Vogue.in has a new wardrobe: the website for the premium fashion property was relaunched over the weekend, featuring blogs, an integrated twitter feed, a separate online editorial team, videos, and content related to high street fashion, parties and lifestyle. Premium lifestyle content is scarce in the Indian online space, and the recently constituted digital division at Conde Nast India has plans to take more properties online. Last week, before the launch of the property, MediaNama spoke with Maya Hari, Head of Condé Nast India Digital (Internet & Mobile), on Conde Nast Digital's approach to the premium content in Internet space, as well as their approach to advertising for a premium property. Part 1 of the interview: What plans do you have for Conde Nast Digital in India? We are launching a portfolio of products in the Internet and Mobile space. We believe that there's a big gaping hole in media properties online and mobile which cater to the premium audience, a space which we know well. Conde Nast owns a number of publishing titles, which have always catered to the luxury and premium audience. The time is absolutely right in India, if you look at the 70 million plus Internet audience, and just the addressable audience for our kind of properties - we're talking about two million households, who are premium users. Every premium household has broadband access of some sort, and generally has a smart phone. If they're spending time in this medium, why…
- Explained: The G20 Task Force On Digital Public Infra for Economic Transformation, Financial Inclusion & Development April 1, 2023
- MediaNama Daily: The Great Indian Surveillance Spectacle April 1, 2023
- Are Courts Doing Enough To Question “Proportionate” Intrusions on Privacy And Other Rights? #NAMA March 31, 2023
- Why did PhonePe cancel its deal to acquire ZestMoney? March 31, 2023
- RTI: Chennai police confirms 9 drones as part of a Drone Police Unit and here’s why it’s important March 31, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...