2010-2011 will be a critical (financial) year for Media company UTV Software Communications, as its most of its international gaming business will launch products: Over the past couple of years, UTV has invested substantial amounts of money in its console gaming business Ignition Entertainment and online gaming business True Games. UTV also owns Indiagames, which develops mobile games for the global market, and distributes online and mobile games in India. UTV is promising a better financial year 2010-2011 for the Gaming and New Media segment, targeting Rs. 400 crore in revenue, setting the following targets: - Indiagames, UTV's mobile gaming business, which also operates the Games on Demand distribution business, has been set a target of Rs. 50 Crore, with 10-15% EBITDA margins. - UTV New Media has been set a target of reporting a marginal profit, and Rs. 30 crore in revenue. - Online Games (True Games): Rs 400 million and operating margins of 15% - Console gaming (Ignition Entertainment): Rs. 300 Crore with 20% EBITDA margins. Gaming: Investment Done, Now Expecting Returns The money is expected to come in primarily on the back of the launch of online and console games: True Games is expected to release Mytheon in July/August 2010, and a pre-sale process for minimum guarantees or upfront license fees has already begun. On the console gaming front, Ignition will launch 'El Shaddai', 'Reich' and 'WarDevil' on PS3 & Xbox 360 , apart from smaller IPs like “Hells Cook” and “Dragons Crown”. While the company will negotiate…
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