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Trying Out Dial62, MapMyIndia’s Directions & Business Info Call-In Service

MapMyIndia, the maps business backed by Qualcomm Ventures, Nexus India Capital, KPCB and Sherpalo Ventures, has entered the rather crowded local business information service with the launch of Dial62, a free driving directions service that also provides local business information. We received the info via SMS yesterday, though it had been reported previously. The service is call center based, and is live from 8AM to 7PM. However, this is by no means the only voice based driving directions service in  India - Reliance Communications has had such a service live for a couple of years - at Rs. 30 per month subscription, and Rs. 6 per minute. That's expensive and overpriced, and it's cheaper for RCOM subscribers to call Dial62 on STD in Delhi at 011-62626262 than calling RCOM. Our sense it that MapMyIndia is leveraging its strength - in…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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