Given the failure of India's "Do Not Call Registry", which has been unable to effectively contain unsolicited calls and text messages from telemarketers, the Telecom Regulatory Authority of India, last month, asked for comments to be submitted to it on whether the Do Not Call Registry has failed, whether a do call registry should be set up, whether there should be a limit to the number of calls and SMS from a wireless or wireline number, among other things. Keep in mind that SMS and Out-bound Diallers (OBDs) are key means of marketing mobile value added services for both telecom operators and VAS companies, and some consumers might be open to receiving certain types of communication, so a blanket 'no-call' rule would be an extreme step, just as unrestrained telemarketing needs to be done away with. Tomorrow is the last date of submitting your comments to the TRAI at advqos@trai.gov.in. The questions you need to send your views on (for details refer to this consultation paper): 4.1. What are the primary factors for poor effectiveness of Telecom Unsolicited Commercial Communications Regulations, 2007 (4 of 2007) in its present form? Give your suggestions with justifications. (Reference Para 2.3) 4.2. Do you feel that there is need to review the existing regulatory regime of Unsolicited Commercial Call (UCC) to make it more effective? What needs to be done to effectively restrict the menace of Unsolicited Commercial Communications (UCC)? (Reference Para 2.3) 4.3. Do you perceive do call registry to be more effective…
