wordpress blog stats
Connect with us

Hi, what are you looking for?

Sportz Interactive Powers FootballIndia.com & F1Pulse.com For NDTV; Digital Sports Content


Sportz Interactive, a Mumbai based digital sports content company, is powering two properties for NDTV: FootballIndia and F1Pulse, for Formula 1 fans. Both sports have a niche following in India, and we learned about Sportz while trying to figure out if there any Indian companies doing anything for what is the biggest sports event in the world – the FIFA World Cup. From what we can tell, no one has acquired exclusive digital rights for the event for India.

Sportz Interactive is rather interesting, particularly since most media companies in India just put up their print content online, or re-purpose it, without doing much that is exclusive for the web…as I’ve said before, there’s very little that differentiates one media site from the other.

Mumbai based Sportz appears to play both content creator and aggregator: it’s is a part of the STATS LLC‘s network, and provides technology, data and content solutions for platforms like the web, mobile, audioTV, DTH, IPTV, digital OOH and print, including real time scores, historical sports information, fantasy sports applications, wire service content – essentially doing a media company’s job, but with niche focus and expertise.  The focus works for them particularly since they have historical databases for sports/events like Cricket, Football, Formula One, Moto GP, Tennis, Golf, the Olympic Games, which many media companies may not have.


We missed this earlier, but they also recently powered a Cricket related iPhone app for Reliance Mobile, and in the past, Castrol Cricket as well. In 2009, STATS inked a deal to be the official data partner for the International Cricket Council, in a three multi-year deal, which would cover the ICC Cricket World Cup as well.

We’re not quite sure of how the deal with NDTV has been struck – whether NDTV is paying Sportz for providing it with sports related content, or Sportz is paying NDTV for the traffic it will funnel through to the website. I wonder if this model can be extended to other domains – we already have sites which specialize in astrology content, and services which are monetizing their audience (mostly marketing deals). Not many sites still doing exclusive and differentiated content: what happens when every site has similar partnerships, and similar content? A media portal just becomes another aggregator.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

News

NDTV Convergence, the group’s digital arm, improved its revenues by 31% YoY in the September 2020 quarter. It’s EBITDA also improved by 31%. In...

News

The digital business of Raghav Bahl and Ritu Kapur’s The Quint have been acquired by Gaurav Mercantiles Limited, a company that also has Kapur...

News

The rush to put together an independent body for online content regulation is turning out to be quite a challenge for the Internet and...

News

by Nikhil Pahwa and Aroon Deep “This is not an IAMAI code, and it should not be represented in that manner,” a stakeholder apparently...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ