Reliance Communications has announced an 'Unlimited MobileNet Plan' for GSM customers, offering subscribers access to mobile data services at the following price points for pre-paid, post-paid: - Rs. 5 per day - Rs. 29 per week - Rs. 51 per fortnight - Rs. 99 per month RCOM is also bundling free multimedia content on its VAS platform R-World worth Rs. 99 alongwith the Unlimited MobileNet Plan. Now these prices plans are reasonable and transformational, and will encourage greater usage of the Mobile Internet. RCOM says this is in preparation of the launch of 3G services: they've won 3G spectrum in 13 circles, including Delhi and Mumbai. We are, in principle, in agreement with the policy of encouraging greater data usage to seed a market for 3G services. RCOM plans to leverage its entire retail distribution network of 240 Reliance World Stores, over 2500 Reliance Mobile Stores and more than 2500 Reliance Mobile & Reliance World Stores, over 7 lakh retailers to market this product. That's certainly a lot of push for Mobile Internet. Also read: How India's Telecom Operators Must Approach 3G But Unlimited With A Fair Usage Policy? RCOM calls this plan 'Unlimited', although the same announcement mentions an unfair "Fair Usage Limit" of 2.5 GB, beyond which, charges of Rs. 0.10 per kb will apply. We have issues with this concept of 'Fair Usage Policy', and feel that calling such plans 'Unlimited' may mislead consumers. On a 2.5G/EDGE network, this limit is likely to not be breached, but…
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