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Updated: People Group Splits Online Ad Sales Between Publicitas Digital And AdMagnet; Inventory

Updated below, with a viewpoint contesting our views, a statement from People Group CEO Anupam Mittal on why the People Group tied up with Publicitas June 14th 2010: A year after its Ad Sales team moved to AdMagnet Select and People Interactive appointed AdMagnet as its site representation business, Anupam Mittal's People Group has split ad-sales responsibilities between Publicitas Digital and AdMagnet Select. Publicitas Digital will represent Shaadi.com, Fropper.com and Makaan.com in Delhi & NCR, Karnataka, West Bengal, Andhra Pradesh, Tamil Nadu, Uttar Pradesh, Kerala and Gujarat, while AdMagnet Select will handle ad sales in Mumbai & Maharashtra. So was AdMagnet not willing to sell beyond Mumbai and Maharashtra, or did People Interactive think Publicitas would do a better job? Update: We've received the following statement from People Interactive: "Further clarifying on People Interactive’s alliance with Publicitas Digital, Anupam Mittal, CEO & Founder – People Group adds, "The key reason for appointing Publicitas Digital is that for Matrimonial advertising we need to get into smaller cities as well and Publicitas has presence there. AdMagnet has done a great job and so we continue with them but have added Publicitas to supplement our revenues." Both in terms of unique users and pageviews, People Interactive adds significantly to Publicitas Digital's offering to advertisers: For the month of May 2010, People Interactive accounted for 96.18% of Publicitas Digital's inventory in terms of pageviews, and 66.9 percent of unique users, dwarfing Reuters India, which accounts for 1.74% of pageviews, and 15.51% of unique users.…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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