When magazines go digital, apart from enabling immediacy of content (discussed here), another important factor comes into play - how does the approach to sales change? Is online inventory sold bundled with offline, or sold separately? Also, given that it is niche content, and is unlikely to reach the scale of a Rediff or Indiatimes, which model do you adopt - CPC, CPM, or spot based sponsorship. In part two of our two part interview with Maya Hari, Head of Condé Nast India Digital (Internet & Mobile), we discussed their approach to sales online. Will online sales for Conde Nast India will be separate from offline sales? It's still an evolving model. We do have a dedicated sales team, but also our advertiser relationships lie in the luxury space on the print side. So there is an integrated model as…
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