Unlike the Indian Premier League, which announced most of its partnerships just a few weeks before the tournament, the International Cricket Council (ICC), which will host its once-in-four-years event the ICC Cricket World Cup in India, Bangladesh and Sri Lanka early next year, has announced the availability of tickets. The exclusive rights for online sales of tickets have been bagged by Kyazoonga.com. The schedule of the World Cup, and details of availability of tickets are here. What works for Kyazoonga is that phase I of ticket sales will be online, while retail and box office sales will be rolled out in Phase II, the date for which is yet to be announced.

Matches in the ICC Cricket World Cup will take place between 12 February (start of warm-up matches) to 2 April (final), at thirteen venues across the three host countries:
– India: Mumbai, Mohali, Ahmedabad, Delhi, Kolkata, Bangalore, Nagpur, Chennai
– Sri Lanka: Colombo Premadasa, Hambantota, Pallekelle
– Bangladesh Dhaka Mirpur, Chittagong

In terms of payment, the site accepts credit cards, debit cards and net banking, though it doesn’t help that India introduced a second (unreliable, infuriating) level of authentication for online purchases. It will probably be easier to buy tickets using an International credit card, than an Indian one. Kyazoonga will allow purchases in multiple currencies – INR (Indian Rupees) LKR (Sri Lankan Rupee), BDT (Bangladesh Taka) and USD (US Dollar), and also apparently allow users to view the cricket ground from their selected stands before they purchase their tickets.

Note that users will probably discover Kyazoonga via the official ICC World Cup site, hosted by Yahoo. Yahoo’s three year exclusive deal with the ICC included the official portal rights for the World Cup, which explains Cricinfo‘s desperate ‘Official is a lot of hot air’ online advertising campaign (gif). Some details of Yahoo’s deal here, which, in our opinion, primarily amounts to a marketing deal.

Note: As more and more digital rights deals get announced, you may track our ICC World Cup Digital Rights segment for all the relevant posts; also our IPL Digital Rights segment for those details.