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Komli Media Acquires Australian Site Rep Firm PostClick For Market Entry

Update: Prashant Mehta on the deal and Komli’s Plans post the acquisition of PostClick, here.
Komli Media, an Indian online advertising network has announced the acquisition of PostClick, an Australian website representation firm; PostClick is headquartered in Sydney and has offices in Melbourne and Singapore; founded in 2001, it exclusively represents Bloomberg and Hotfrog. Komli CEO Amar Goel says that the acquisition will help Komli expand its presence to Australia and South East Asia.

PostClick will operate as a division of Komli Media, and Andrew Lockwood, founder of PostClick, will continue as its Managing Director. The terms of the deal: valuation price, whether it’s a stock or cash based deal, Lockwood’s lock-in period – have not been disclosed.

Komli Media had raised $7 Million in 2008 from Helion Venture Partners, Draper Fisher Jurvetson and Nexus Venture Partners; subsequently, it’s sister concern Pubmatic was separated from Komli Media, and apparently raised two rounds of funding, including raised $7.5 million from existing investors earlier this year.

The combination of Komli Media and PostClick, it is claimed, reaches 30 million monthly unique visitors across AsiaPac now. According to its website, PostClick reaches “over 6 million monthly unique visitors”, so we guess that Komli claims around 24 million; PostClick “offers site-specific, channel, run-of-network and bespoke offerings across more than 100 Australian and International websites”. Komli plans to introduce its performance optimization platform for marketers and publishers across Asia-Pacific; PostClick has been using (Google owned) DoubleClick.

Komli Media also owns the Vizisense audience measurement system, as well as lead generation sites LoanRaja and TripRaja.

Related:
Komli Media Video Enables Ad Network
– On Komli, Artvision & Neo@Ogilvy’s Partnership
PubMatic Closes $7.5 Million Series C Funding From Existing Investors
Pubmatic Rasies Series B; Separated From Komli Last Year
Komli Launches Vizisense Audience Measurement System; Targets A Panel Of 50-100k
Pubmatic Rasies Series B; Separated From Komli Last Year

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ContentSutra
Ad Service Komli Raises $7 Million First Round From Nexus India, DFJ And Helion Ventures
Ad Network Komli Raises Funding From Draper Fisher Jurvetson, Helion Venture Partners

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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