wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

IndiaGames & True Games Rebranded; Indiagames Inks Content Deal With Mobile Streams

As a part of a rebranding exercise of Ronnie Screwvala promoted media company UTV, group company Indiagames, one of the largest games publishers and distributors in India, is being rebranded as UTV Indiagames. The registered name of the company will remain Indiagames Ltd. According to a statement released by UTV, “there is no change in the company’s management, or operations and the shareholding pattern remains unaltered. The original logo of the Company will continue to be a trademark of Indiagames and used as appropriate from time to time.” True Games, UTVs Massively Multiplayer Online Role Playing Games (MMORPG) company has also been rebranded as UTV True Games.

Meanwhile, more importantly, Indiagames has inked a deal with Mobile Streams to distribute its mobile content through telecom operators and the mobile Internet. Mobile Streams’ content catalogue that has over 270,000 items from top content providers including Mr Bean and Happy Tree Friends, as well as World Cup 2010 content such as wallpapers, tones, video and games.

This is a pretty significant move, because of the sheer amount of content which Indiagames will have at its disposal through Mobile Streams. Mobile Streams has partnerships with over 150 content providers, including Glu, EA, HBO, EMI, Disney Interactive Studios, Blue Sphere Games, I-Play, Warner Music Group, Universal, Getty Images, Paramount, Ohm:tv, among several others listed here. We’ve asked Indiagames for a clarification on exactly which content they will have license to distribute in India, because some companies might have prior deals inked in India.

Mobile Streams also owns and operates portals Ringtones.com and mobilegaming.com, and has a distribution network across UK, Europe, North America, Latin America and Asia Pacific.

Related:
Indiagames Powers Games On Reliance BIG TV DTH
UTV Software Reports Operational Profit; Indiagames Gets Etisalat WAP Deal
Indiagames COO Samir Bangara On Games On Demand, Off-Deck Billing, MGs And More
Indiagames FY09 Turnover At Rs. 464.2M, PAT At Rs. 2.24M

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...

News

Releasing the policy is akin to putting the proverbial 'cart before the horse'.

News

The industry's growth is being weighed down by taxation and legal uncertainty.

News

Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.

News

Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ