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Ibibo Enables Voice Based Status Updates Via Mobile; Group SMS

Ibibo, the Naspers and TenCent owned social network has recently launched "My Voice", a mobile based service which allows Ibibo members to post audio status updates from their mobile phones. The way it works is quite simple - users who have registered their mobile phones with the service merely click a link on their profile page, or SMS 'RECORD BEEP' to 58247. They receive an incoming call from ibibo (in my case, from +91-22-61168700), asking them to record their message after the been, much like voice mail. The audio of my recorded message was uploaded as a new 'beep' on ibibo within minutes, and an update automatically posted "I have recorded a new voice beep on ibibo. To listen, sms PLAYBEEP NIXXIN to 5676746 or go to http://t.ibibo.com/s0LPE" While I'm not likely to put up other audio messages, I quite like the fact that ibibo is trying to integrate its services across Internet and mobile - most of their Zynga inspired games (the latest is Mumbai Underworld, much like Mafia Wars) are also available on mobile. Copyright Issues, Voice Updates And Version Recordings The issue that Ibibo might face with voice updates, is that users like Raju Singh will sing songs as updates; click here to listen to his version of 'kuchh toh log kaenge', a Hindi film song. That instance of singing is similar to an unlicensed cover version of a song. Ibibo will have no control of that; one can't possibly expect them to manually verify each update,…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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