BSE listed media company HT Media has launched an education portal called HTCampus.com, a website focused on providing education related information and advice to students, and from a business perspective, generating leads for educational institutions. Now surprise then, that right in the first scroll on the left hand site, is a form that asks potential students to leave their contact details. HT Media had mentioned plans to launch an education portal during their earnings conference call last month. Another media company, Dainik Jagran owned MMI Online had told MediaNama that they intend to launch an Education portal soon.
Remember that HT Media’s Internet company FireFly E-Ventures was handling sales for StudyPlace Inc, then an InfoEdge, KPCB and Sherpalo Ventures funded entity, which was later acquired for Rs. 6.02 Cr by Educomp, and with its own education site, FireFly can now pocket all the money for the leads generated.
HTCampus features segments on expected lines: Q&A, Reviews, Comparisons between colleges, and a future salary calculator. This site could even serve as a source for leads related to educational loans.
The offline model (jobs fairs) is believed to have earned revenue for HT’s jobs portal, Shine.com, in the last quarter, and helped Firefly E-Ventures report revenues of Rs. 5.6 crore in FY10, up from Rs. 1.02 crore in FY09. HT already has been organizing education fairs called HT Campus Calling. But now that HTCampus has been launched, why does HT Media have ‘Shine Campus‘? Or, for that matter, why it didn’t name the site HTHorizons, after its newspaper supplement of the same name? If HT is building separate media brands, then perhaps a single identity would be better.
Other ventures in this domain include PagalGuy.com, one of the earliest online education related ventures in India, which also held education fairs earlier this year. Other ventures in the education domain include Info Edge owned Shiksha.com (which the company said gained good traction, with significant revenue in Q410), Sequoia Capital funded former-social-network Minglebox.com, Coolavenues.com, MBAUniverse.com, Educomp owned StudyPlaces, Accentium owned StudyNation*. Media company Malayala Manorama also has something of an Education portal – ManoramaHorizons.
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