wordpress blog stats
Connect with us

Hi, what are you looking for?

HT Media Launches Education Portal HTCampus.com

BSE listed media company HT Media has launched an education portal called HTCampus.com, a website focused on providing education related information and advice to students, and from a business perspective, generating leads for educational institutions. Now surprise then, that right in the first scroll on the left hand site, is a form that asks potential students to leave their contact details. HT Media had mentioned plans to launch an education portal during their earnings conference call last month. Another media company, Dainik Jagran owned MMI Online had told MediaNama that they intend to launch an Education portal soon.

Remember that HT Media’s Internet company FireFly E-Ventures was handling sales for StudyPlace Inc, then an InfoEdge, KPCB and Sherpalo Ventures funded entity, which was later acquired for Rs. 6.02 Cr by Educomp, and with its own education site, FireFly can now pocket all the money for the leads generated.

HTCampus features segments on expected lines: Q&A, Reviews, Comparisons between colleges, and a future salary calculator. This site could even serve as a source for leads related to educational loans.

The offline model (jobs fairs) is believed to have earned revenue for HT’s jobs portal, Shine.com, in the last quarter, and helped Firefly E-Ventures report revenues of Rs. 5.6 crore in FY10, up from Rs. 1.02 crore in FY09. HT already has been organizing education fairs called HT Campus Calling. But now that HTCampus has been launched, why does HT Media have ‘Shine Campus‘? Or, for that matter, why it didn’t name the site HTHorizons, after its newspaper supplement of the same name? If HT is building separate media brands, then perhaps a single identity would be better.

Other ventures in this domain include PagalGuy.com, one of the earliest online education related ventures in India, which also held education fairs earlier this year. Other ventures in the education domain include Info Edge owned Shiksha.com (which the company said gained good traction, with significant revenue in Q410), Sequoia Capital funded former-social-network Minglebox.com, Coolavenues.com, MBAUniverse.com, Educomp owned StudyPlaces, Accentium owned StudyNation*. Media company Malayala Manorama also has something of an Education portalManoramaHorizons.

*Disclosure: Accentium, promoted by my cousin Vivek Pahwa, owns StudyNation.com.

HT Media: Education Portal; Cap Of Rs. 30-35Cr EBITDA Loss Per Year For Internet Investments
EdServ Takes Over SmartLearn Web TV For Rs 46M
Educomp To Acquire Online Education Startup StudyPlaces For Upto $1.5M
Malayala Manorama To Launch Education Portal
Info Edge To Invest Rs. 5Cr More In MeritNation; Q410 Earnings Call
WebChutney Launches Tech@EDU

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like


Media company HT Media Limited posted a consolidated operational revenue of ₹341 crore, which is down 40% YoY and up 31% over the previous...


During the latest hearing in WhiteHat Jr’s defamation case, Pradeep Poonia asked for the records of ‘Wolf Gupta’ and ‘Ryan Venkat’ ads that the...


HT Media’s digital revenue stood at ₹21.28 crore for the quarter ended September 30, 2020, reflecting a 2.4% YoY increase and a 6.9% QoQ...


The COVID-19 pandemic has pushed children into spending more time online, whether it be for education, recreation, or simply by the virtue to being...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ