wordpress blog stats
Connect with us

Hi, what are you looking for?

, ,

BIG Digital Launches On Demand Mobile Content: Interviews, Humor, Devotional, Health Tips

BIG Digital, the Internet and Mobile initiative from Reliance Broadcast Network, that has finally launched a service in the mobile space: BIG Non Stop Masti, which offers non-music content from group radio station BIG 92.7 FM on demand, on IVR. Users can listen to the content by dialling 5055454, to listen to Bollywood interviews, humor capsules, devotional music, health tips and more.

The service has been launched initially in Hindi, and also includes jokes and one-liners from from Raju Srivastav, a stand-up comic and a radio jockey on 92.7 BIG FM, health tips from fitness instructor Summi Sakhuja, among other content. Remember that BIG 92.7 FM has content from across 45 radio stations in India.

Fresh content will be uploaded and made available each week, standard IVR rates. I think this service will be significantly dependent on promotion on Radio (can replace existing house inventory from BIG 92.7 FM); after all, how many people remember short codes today? (a list of Short Codes in India here).

Just curious – how are pre-tones doing so far? I thought this kind of content would be better suited for pre-tones than a call-in voice portal.

Also remember that a deal was also inked between BIG Digital and OnMobile Global for music content on Mobile Radio/IVR, in March.

Advertisement. Scroll to continue reading.

Related:

Reliance BIG Digital

Reliance Broadcast Network In Talks With CBS For 50:50 JV; New Biz Plans
– OnMobile And BIG FM To Provide Mobile Radio In IVR; Still Going Strong?
– All the BIG businesses

Mobile Radio

– Times Group Mobility Head Nandan Srinath On Mirchi Mobile: Pricing, Analytics, Advertising
– OnMobile Adds Playlists To Mobile Music Streaming With M-Radio Gold

Pretones
Updated: Tata Docomo Launches MySong Music Pretones
OnMobile Adds Playlists To Mobile Music Streaming With M-Radio Gold
Oorja Launches PreTones On Idea; Product Details; Replacing Voice Portals?

Advertisement. Scroll to continue reading.

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ