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Balaji Telefilms To Launch Online Fiction Show On YouTube, Rediff And Mid-Day.com

Next week, ALT Entertainment, a content production brand from Balaji Telefilms, will launch Bol Niti Bol, a fiction online TV show for the digital space. The content will go live on YouTube (here), Rediff (here) and Mid-Day.com. The story sounds familiar: a young girl called Niti Dua will chronicle her daily life through each episode via webcam, covering what is happening in her life, her crushes, how she deals with people who hit on her etc; reminds of you of the famous LonelyGirl15 saga, though apparently not as bizarre. Note that the shows, rather video blogs, will be hosted on YouTube, and carry the YouTube url as the default address. A Rediff page has been set up to add the YouTube videos, and the content isn't on Rediff's video sharing platform iShare. See the teaser video below. Also, the YouTube…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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