Next week, ALT Entertainment, a content production brand from Balaji Telefilms, will launch Bol Niti Bol, a fiction online TV show for the digital space. The content will go live on YouTube (here), Rediff (here) and The story sounds familiar: a young girl called Niti Dua will chronicle her daily life through each episode via webcam, covering what is happening in her life, her crushes, how she deals with people who hit on her etc; reminds of you of the famous LonelyGirl15 saga, though apparently not as bizarre.

Note that the shows, rather video blogs, will be hosted on YouTube, and carry the YouTube url as the default address. A Rediff page has been set up to add the YouTube videos, and the content isn’t on Rediff’s video sharing platform iShare. See the teaser video below. Also, the YouTube channel doesn’t allow embedding of the video content (if they want to spread the word, it should), so we’ve embedded the teaser below from the Rediff page:

Instead of starting anonymous and allowing a buzz to develop around it, ALT Entertainment has announced that they will air 17 episodes, twice a week. Nevertheless, just like Akbar Birbal Remixed would have brought tremendous learning for Rajshri Media, this and Balaji New Media’s earlier initiative on voice portals, will give the Balaji Telefilms group an idea of what kind of content is really working; this is quite an interesting and low cost experiment from Balaji: low production costs (all one needs is a webcam and a really strong script), useful visibility on YouTube, Rediff and Mid-Day. I’m not very convinced about the viability in the short term – frequency of content uploads remains an issue, and Balaji and Alt Entertainment needs to find out ways of informing users of new episodes.

Question is: are any advertisers on board yet?


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