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What Exactly Is RCom’s Mobile Jockey Service?

Update: Looks like all of us guessed incorrectly (see post and comments below): according to an emailed response from RCOM representatives, the Mobile Jockey service is similar to a mobile chat room: a conference call with upto six people, in which the Mobile Jockey plays host, and initiates and facilitates discussions on topics like movies, trends, current events. So there is a proper call center, with real people initiating discussions. As an aside, anyone remember Eliza? Earlier (May 4, 2010): A little game for our readers: read this announcement from RCOM, and tell us what you think their Mobile Jockey service is all about. Is it a chat service, a music service, an information portal, an agony-aunt or a psychiatrist (since confidential), a social network...what is it? We still haven't received a response to a request for clarification from RCOM sent yesterday, and one probably isn't forthcoming. According to the press release, it is a "Multi-language Music Goldmine", is available in Hindi, Telugu and Malayalam, live 24 hours, launched across Reliance GSM and CDMA networks. It is also "the perfect match for any special occasion and would provide a common platform to callers to share their emotions and views with someone live, on-air." It also gives callers "a chance to connect with new friends via this Mobile Jockey Portal." The Mobile Jockey service is priced at Rs. 6 per minute, "provided in total confidentiality and would probe the caller to open up easily to ensure greater call length by keeping…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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