Having tasted success once with the sale of iGovernment.in to 9.9 Mediaworx, which its group company Goosefish Media Ventures had incubated, Webchutney has recently launched Tech@Edu, a niche portal curating content that targets an audience in the education domain, who looking for information at the intersection of IT and education. According to its website, they are targeting state-level education decision makers, superintendents, principals, technology coordinators, and lead teachers.
Though sparsely populated, except in case of news, Tech@edu features interviews, white papers, video interviews, and (old) events. The choice of segment is interesting – it’s almost as it’s a segment of igovernment.in, only with more depth. Now from what we’d heard, the iState events, focusing on e-governance, were a key part of igovernment’s revenues, so it wouldn’t surprise us if Tech@edu also goes down the same path. Education is big business in India.
The website has been launched by the Business Media Division of Webchutney (and not Goosefish Media Ventures), with Madhu Sudhan, as Publisher and Chief Editor. Madhu Sudhan was previously with Capital18, Network18’s investment fund, which has invested in Webchutney. The site already appears to have Microsoft as an advertiser, promoting its online and email services for educational institutions – live@edu. Notice the similarity in the names – tech@edu, servicing live@edu; what came first – the portal or the advertiser?