Tom Gleeson, VP (Digital Media) for ESPN International, who currently oversees the company’s digital businesses in Europe, the Middle East and Africa, will expand his responsibilities to include oversight of all ESPN Digital Media efforts outside of the U.S. Gleeson was CEO of Cricinfo when it was acquired by ESPN in 2007.
Gleeson has been responsible for ESPN’s international websites: ESPNcricinfo, ESPNscrum, ESPNsoccernet, ESPNF1 and ESPN.co.uk. His mandate will now also include Latin America and Asia/Pacific, and sites like ESPN.com.br,ESPN.com.au and ESPNDeportes.com, each of which, ESPN claims, reaches over 17 million users each month. Gleeson will be based in London, reporting to Russell Wolff, EVP & MD, ESPN International.
One interesting tidbit in the press release: Apparently, ESPN Cricinfo mobile leads ESPN mobile web services, claiming to be up 211 percent, year-on-year, followed by ESPNsoccernet mobile (up 197 percent) and ESPN Deportes mobile (up 87 percent). The company has also recently announced the acquisition of Barclay’s Premier League mobile highlight rights in the U.K.