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Times Group Mobility Head Nandan Srinath On Mirchi Mobile: Pricing, Analytics, Advertising

The Times Group's FM Radio services Radio Mirchi has recently partnered with Bharti Airtel and VAS company Spice Digital to launch "Mirchi Mobile" radio for Airtel's Mobile customers. The deal appears to be similar to the one signed earlier between OnMobile Global and Reliance ADAG owned BIG FM, except that in this case, the service has been launched. Being launched are 12 Radio Mirchi stations from across India, initially for customers in the Delhi and Mumbai circles: subscribers can call  59830, and listen to 100 minutes of Radio Mirchi content for Rs. 10 per week; this means that the price for Mobile Radio has been reduced significantly, though we should also point out that, over the same length of time (say 30 minutes), comparatively less music content will be delivered, replaced with advertisements and quotes from Radio Jockeys. The choice of Delhi…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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