Mobile VAS company Spice Digital will power the "Mobile Audtion" for, as well as sponsor Surtarang, the annual national talent hunt for singers organized by the Sangam Kala Group (SKG), an NGO/Non-Profit. The competition has been in existence for 36 years, and has discovered singers like Sonu Nigam, Shreya Ghoshal & Sunidhi Chauhan. Singers will be short listed via the mobile auditions will gain entry to the regional rounds of the competition, held at 60 centers across India, the winners of the regional rounds will participate in the national round. For applications, there's a demo on how to apply, here (requires Flash). A few things to note about this rather interesting service: -- Mobile Radio Integration: So what's the entry fee? Those registering will be subscribed to Music Radio powered by Spice (Airtel Mobile Radio, Vodefone Music Junction, Idea Music Station and Live Auditions) priced at Rs.30 with a month’s validity. We think it's an excellent business idea, but forced subscription for a month? What's good is that users listening to the auditions can vote on Mobile Radio can vote for them. We think Spice should, at some level, give unique caller IDs to participants (an additional suffix) to finalized participants, allowing them to solicit votes via unique IDs, and encourage listening to songs. But we dont quite like the idea of each caller being subscribed to Mobile Radio...Rs. 30 for a vote is much too high. -- Copyright: According to the terms and conditions, "a song/ voice once recorded into…
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