wordpress blog stats
Connect with us

Hi, what are you looking for?

Rajesh Jain’s Netcore Acquires OneIndia & Click.in Parent Greynium

(Updated below with stats and questions)

Rajesh Jain is back in the portals business.

Netcore, his SMS content distribution and enterprise technology solutions business, has acquired Greynium Information Technologies, the owner of Indian language portals OneIndia, and classifieds business click.in, for an undisclosed amount. Jain had previously invested in Greynium via his personal venture capital firm, Emergic Venture Capital. The terms of the deal have not been disclosed.

Bangalore based Greynium is an independent online media business, founded by BG Mahesh. BG Mahesh, known for Mahesh.com, was the CEO of IndiaInfo until December 2005. IndiaInfo was acquired by the Dainik Bhaskar Group, apparently in 2007. OneIndia portals provide content in English, Hindi, Tamil, Telugu, Kannada and Malayalam, and a claimed reach of over 6 million monthly unique visitors.

Stats

OneIndia.in: (based on Google Analytics Data shared by Greynium with Google AdPlanner)
— Unique visitors (cookies): 2M India, 7.3M Worldwide
— Pageviews: 40M India, 62M Worldwide
— Total Visits: 6.2M India, 12M Worldwide

Advertisement. Scroll to continue reading.

Click.in: (hasn’t shared Google Analytics data)
— Unique visitors (cookies): 290K India 350K Worldwide
— Pageviews: 2.2M India, 2.6M worldwide
— Total Visits: 430K India, 510K worldwide

OneIndia competes with the likes of WebDunia, owned by the Naidunia group of publications.

The acquisition has significant synergies for for Netcore, with Greynium’s online businesses complementing Netcore’s mobile business:

OneIndia And MyToday

— Greynium brings to the table vast amount of content and content creation capabilities to Netcore, which focuses on content distribution to consumers via SMS
— Netcore had earlier eschewed the portal and mobile web space to focus on SMS. OneIndia has mobile Internet properties that will benefit from MyToday’s reach, and brings OneIndia online and mobile viewers to the MyToday fold.

Click.in and MyToday

— Greynium also brings to Netcore the classifieds business Click.in, which could well benefit from the remnant ‘tag’ inventory on MyToday SMS’.
— Additionally, there are companies like Ver Se Innovation on the SMS classifieds side that make money from providing telecom operators with Jobs classifieds subscription packs. Expect the MyToday-Click.in to perhaps take that model on with free SMS classifieds (hence more inventory), or perhaps even to get into the classifieds subscription game.

Advertisement. Scroll to continue reading.

Greynium and Netcore

On the enterprise side: Netcore’s business is complemented by Greynium which provides application development services, portal solutions, SEO services, among others. Netcore provides enterprise email solutions, instant messaging servers, firewall, bulk mailing, bulk SMS solutions. There appears to be minimal overlap between the two, and yet, synergies from a clients perspective.

Update:
The question some people are asking me: does OneIndia add ability to monetize to MyToday SMS? It does add significant content and newsgathering ability, alongwith classifieds as explained above: news updates via MyToday SMS would carry links to OneIndia’s mobile portals, and Click.in tags. It’s an interesting combination of an Internet, Mobile and Mobile Internet play, and adds inventory. But what of monetization, is the question?

Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Find out how people’s health data is understood to have value and who can benefit from that value.

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ