wordpress blog stats
Connect with us

Hi, what are you looking for?

Nokia Launches Life Tools In China

Mobile handset company Nokia has launched its Life Tools suite of services in China, called Nokia Ovi Sheng Huo Tong, targeting primarily rural consumers with information services. According to the release, China’s rural population is 732 million, around 55 percent of the total population. This is the third country where Life Tools has been launched, following India and Indonesia, where Nokia claims to have a total base of over 1 million subscribers.

The service is being powered by six major partners – 39.net, Beijing Nongxintong Technology, Beijing Etiantian Net Educational Technology, British Council, Kongzhong Corporation and Sina.com. The services have been launched with two handsets: Nokia 1616 and the Nokia 1800. The content for Life Tools is available via SMS in simplified Chinese, both on-demand and via subscription. Services are divided into four categories:

— Healthcare, powered by 39.net: Information on topics including Respiratory, Hepatitis B, Female Illnesses, Male Illnesses. For each of the healthcare services: subscription cost is RMB 5 per month, while On Demand cost is RBM 1 per request.
— Agriculture, powered by Beijing Nongxintong Technology: includes Agriculture News, Market Prices (covering 800 markets and 100 commodities), and Agriculture Weather. Subscription cost is RMB 8 per month, while On Demand cost is RMB 1 per request
— Education services, powered by Beijing Etiantian Net Educational Technology and the British Council: includes Learn English, General Knowledge and Exam Tips, and will be made available in Q3 of 2010. The subscription cost will be RMB 5 per month.
— Entertainment services, powered by Kongzhong Corporation and Sina.com: includes Weather, Jokes and Straw Draw, with more content to be added in the future. The subscription cost is RMB 5 per month and RMB 1 per on-demand request.

In India, Nokia works with partners like Reuters Market Light for agricultural information, and EnableM for Learn English. For Nokia, these services are a means to an end – the objective is to sell more of its devices in rural markets, while also eying the over-40% margins that a services can provide for the company, as handset margins dip due to increased competition. They do have a problem in India at just about every level with increased competition: a large number of handset manufacturers have

BSNL & National Fertilizers To Offer Rural Mobile Services; Beyond Pilots
BSNL, EnableM & OnMobile Launch Learn English: The Opportunity
Reuters Market Light Partners Idea Cellular For Krishi Voucher; Pricing

RCOM Launches BharatNet Wireless Internet, Grameen VAS For Rural India
Tata Indicom Partners Ossian For Nano Ganesh; Other Rural VAS Initiatives
Reliance Communications Forms Rural JV With Kribhco

You May Also Like


US President Donald Trump has delivered a parting shot to Huawei and its US suppliers. Just days before Joe Biden’s presidential inauguration, the outgoing...


Smartphone maker Xiaomi has been branded as a ‘Communist Chinese military company’ by the US’s Department of Defense. This means that American businesses could...


The first few days of this year were rife with speculation that Alibaba founder Jack Ma had disappeared. But the fintech tycoon remains elusive,...


US President Donald Trump on Tuesday signed an executive order banning US transactions with eight Chinese apps, including Ant Group’s Alipay. While the order...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ