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FutureGroup In Talks To Acquire Digital Services Co; Plans Mobile, Kiosk Initiatives

Kishore Biyani, Chairman of the Future Group, has told the Economic Times that the group isn't satisfied with their digital presence, and has big expansion plans. Towards that end, the group is in talks to acquire a company which works on website development and content, and has around 150 employees. Also in works are marketing initiatives via SMS short codes, teleshopping, proximity marketing (bluetooth, location based SMS), as well as virtual shopping through kiosks. The Future Group owns the online retail store FutureBazaar.com. It's important for a big retailer to go and jumpstart e-commerce in India, which has been limited to ticketing and standardized products like books. Beyond this, there are either issues of quality or pricing. Many online retail stores function as marketplaces, connecting vendors and buyers: poor vendor checks and accountability mean that often what you order isn't…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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