Condé Nast India has set up a digital division to offer on the Internet and Mobile offerings related to its publications Vogue, GQ and Condé Nast Traveller magazines. Traveller is set to launch in October 2010. Maya Hari (LinkedIn) who had left MSN India to start an e-commerce portal StyleKist.com, has joined the company as Head of Condé Nast India Digital (Internet & Mobile). June 5th has been set the date of the relaunch of www.vogue.in, which currently sports a look that was fashionable in 2001. Websites will subsequently be launched for GQ India and Traveller.
So what will the role of this digital division be? Will Condé Nast India Digital merely develop and manage website platforms, or will there be a separate editorial team for the web as well, that decides what goes where on the website and mobile, and in what format. How much freedom will they have for community building initiatives? The immediacy of the web as a medium, and the demand for continuous flow of content, and for giving visitors more reasons for spending more time on the website, poses challenges that magazines are not used to. We’ve requested Condé Nast India an interaction on their approach to the digital space, and will update when we have more.