wordpress blog stats
Connect with us

Hi, what are you looking for?

YouTube To Stream IPL Live In US; Deferred Free vs Paid Live

Well, probably not exactly 'live', and more likely deferred by five minutes: After over 40 million views of the IPL channel on YouTube, the company has has announced that it will stream (almost) live to the US, four matches - the finals, two semi finals and third position play-offs - of the controversial Indian Premier League. The matches will be held on April 21st, 22nd, 24th and 25th of April. The rights for the US market were held by Willow.tv, which is owned by Global Cricket Ventures (GCV). GCV has licensed the online streaming rights to YouTube. So what changed? Was this a surprise upgrade that YouTube chose not to reveal users earlier, or did YouTube buy an upgrade from Global Cricket Ventures/Willow.tv just for the last four matches? We're also wondering if Willow.tv saw a dip in subscriptions for its $60 IPL package. Note that despite IPL content being made available on YouTube deferred live, total views for the IPL channel were second only to India. My hypothesis is that users preferred to watch a slightly delayed stream, instead of forking out the money. To put it simply: "Free + delayed" beat "Paid + Live". Surprised? Top countries by total views of videos on the IPL Channel on YouTube. US comes in second, behind India. Source: YouTube Blog By the way, in case you've been to YouTube recently, one can't help but notice that around half of the index page 'above the fold', at least, the way it is…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ