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YouTube To Stream IPL Live In US; Deferred Free vs Paid Live

Well, probably not exactly 'live', and more likely deferred by five minutes: After over 40 million views of the IPL channel on YouTube, the company has has announced that it will stream (almost) live to the US, four matches - the finals, two semi finals and third position play-offs - of the controversial Indian Premier League. The matches will be held on April 21st, 22nd, 24th and 25th of April. The rights for the US market were held by Willow.tv, which is owned by Global Cricket Ventures (GCV). GCV has licensed the online streaming rights to YouTube. So what changed? Was this a surprise upgrade that YouTube chose not to reveal users earlier, or did YouTube buy an upgrade from Global Cricket Ventures/Willow.tv just for the last four matches? We're also wondering if Willow.tv saw a dip in subscriptions for…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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