Update: Tushar Vyas, Director & CMO at SureWaves writes in to inform us that they are also "actively pursuing what can be called Spot TV opportunity i.e. local advertising and content insertion on Broadcast TV space at distribution points. SureWaves solution for Broadcasters allows seamless ad & content substitutions at MSO cable head-ends/ distribution points to pipe geo-targeted local ads or localized content within the national feeds. As you would know, Television is India is still largely analog – we have developed capability to address analog as well as digital systems. We are actively engaged with few leading broadcasters and MSO in field pilots. This is second solution from SureWaves after centrally managed digital Signage platform." Update: some interesting questions (via phone): -- How is the advertising being served at a local level? Are local ads being served on top of national level ads? Does regulation allow this? -- Is only remnant inventory being monetized by local advertising? -- What happens to advertising, which agencies have bought at a national level? More questions? leave a comment, or mail firstname.lastname@example.org Earlier (29th April 2010): It's been almost three years since we first read about Rediff Chairman and Managing Director Ajit Balakrishnan launching a new venture, seeking to "create a disruption in the TV industry using contemporary internet technologies." VuBites, it appears, is it. VuBites, set up as a separate company (VuBites India Pvt Ltd), addresses the television advertising business in India, and does two key things: -- Local Advertising In Cities:…
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