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Updated: Spice Digital Opens Dev Center In Dehradun; Launches CRBT With Zain Tanzania;

Update: In an emailed response to MediaNama, Spice Digital has said that the development center in Dehradun, Uttaranchal will focus on key growth areas for the company, on data based services like Mobile Applications, and Mobility Solutions for Enterprise and government. In addition to this, they will look at servicing the requirements of customized products for the international market. The Parwanoo (Himachal Pradesh) office focused primarily on voice based entertainment products – Music, CRBT, and social networking.

The company says that the center has been operational for the last six months, and they’ve only just announced it. Products developed at the Dehradun Center include: an application for BigFlix movie rentals, their music application (Spice Sangeet) currently available on the Airtel’s Cell Mania platform, Unified chat product for Asiacell in Iraq, the App Store developed for Idea, and from a mobile governance perspective, the partnership with the IRCTC for Mobile Advertising.

The center at Dehradun employs 25 people, and will be scaled up to 50; Spice Digital employs over 550 people. According to the company, a conscious decision was taken to choose Dehradun on account of the following:
— The plentiful supply of technically qualified manpower (given that there are almost 19 colleges (9 for engineering and 10 for MCA courses) churning out almost 5000+ students annually)
— For administrative reasons since it was also closer home, to the head office at Noida.
— It also helped that there were tax benefits available at Dehradun

April 19th 2010: BK Modi promoted company mobile VAS company Spice Digital has announced the setting up of a development center in Dehradun, in the state of Uttarakhand, around a year after it announced plans to set up development centers in Bangalore and Dubai. The company claims to have aggressive expansion plans, and suggests that the development center will support both domestic and International markets.

However, the company is yet to respond to MediaNama’s questions regarding whether there is any tax relief for operating out of Uttaranchal, like in case of Himachal Pradesh, where Spice Digital has its offices in Parwanoo; what specific technologies will be worked upon; which markets it will serve; and how many people will be employed there. Note that Spice is focusing heavily on m-governance, and has bagged rights for Himachal Pradesh.

Spice Digital, which claims to reach out to more than 50 million subscribers daily in its markets in India, Bangladesh, Mauritius, Kenya, Indonesia, Jordan, Nepal, Nigeria, Saudi Arabia and Singapore, has also now launched its Caller Ringback Tones solution with Zain Telecom in Tanzania. According to Spice, the deployment is a combination of its popular Mobile Radio service, and Caller RingBack Tone service. More details from Spice regarding its deployments in these markets are awaited. [release]

We’ll update in case Spice Digital responds.

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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