A little over a year since it last raised an undisclosed round of funding, Ad network PubMatic has raised $7.5 million from existing investors Helion Venture Partners, Draper Fisher Jurvetson and Nexus Venture Partners. All in all, that takes the total amount of funding that Pubmatic has raised since launch to $18 million. Pubmatic CEO Rajeev Goel claims that their revenue has grown 700 percent year-on-year, but without actual revenues being disclosed, or the base amount on which this growth is calculated, it means little. This round of funding, according to the release, will be used to accelerate the adoption of their new offerings, which includes an impression-level ad auction with real-time bidding (white paper) and audience analytics. Last month, it tied up with ContextWeb to allow publishers to sell inventory on the ASDAQ Ad exchange, with real-time bidding. Pubmatic's sister concern, Komli Media operates in India, and also owns the audience measurement business Vizisense. PubMatic is a sell-side ad network and focuses on maximizing revenue, control and protection from malware for premium publishers, as opposed to demand-side networks that focus on optimizing audience deliverables to agencies. It allows premium publishers like IAC, The Huffington Post, eBay, among others, to make their advertising inventory available for sale to advertisers, and claims to have a majority of the Comscore Top 10 on board. Helion's Ashish Gupta is betting on the company becoming the most advanced sell-side platform for publishers. Read this excellent piece about the advent of demand-side advertising networks and its implications here, as well as an…
- NCPCR calls for MeitY to take action against ULLU for explicit content March 4, 2024
- Dhruv Rathee Proposes To Blur Visuals Referring to Dabur’s ‘Real’ Fruit Juice In Video For Amicable Settlement: Report March 4, 2024
- MapmyIndia Earnings Q3FY2024: Company talks about expanding its drone business model March 4, 2024
- Google partners with Indian news publishers and fact checkers to combat deep fakes March 4, 2024
- Delhi Court Directs Bloomberg to Take Down Alleged Defamatory Article on Zee Entertainment Enterprises Ltd March 4, 2024
The Commission received complaints against ULLU by the group ‘Gems of Bollywood’, for sharing “extremely obscene and objectionable content secretively to its subscribers, including...
Dhruv Rathee Proposes To Blur Visuals Referring to Dabur’s ‘Real’ Fruit Juice In Video For Amicable Settlement: Report
This case highlights a curious intersection of copyright and critique in the digital content world.
Google will also provide news organizations and fact checkers with essential training in advanced fact-checking methodologies, deepfake detection, and Google tools like the Fact...
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Views: Response to NPCI CEO’s comments that what is not written in regulations is a no-go for fintech entities
NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...
Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...
The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...
Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...
Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...