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India Among Most Active On Ovi Store, But Without Operator Billing

As of April 12th 2010, India was the third most* among the 10 most active countries on Nokia’s Ovi Store, according to a post by Bill Perry, Sr. Services Marketing Manager for Forum Nokia. India is followed by Indonesia, Italy, Russia, Saudi Arabia, Turkey, UK and Vietnam (Hat Tip: Prashant Singh). At the same time, there isn’t a single Indian telecom operator in the list of 66 (in 19 countries) with whom Nokia has integrated billing. Application stores have been launched in India by Airtel, Idea Cellular and Vodafone.

In India, Nokia allows purchase using Credit Card, but the denomination is in foreign currency – when I logged in via mobile, I was shown prices in EURO. The large number of downloads might because Nokia promotes free apps on visiting the Ovi Store in India; note that they don’t have operator billing for China as well.

So is this a conscious decision by Nokia, perhaps preferring to wait before rolling out mobile payment (Obopay), or that telecom operators haven’t been keen? Do share your take: what’s holding Nokia back from integrating billing with telecom operators in India?

Some broad level data from the post: the Ovi store sees around 1.6 million downloads a day, features content from publishers from over 80 countries. 90 percent of Ovi Store visitors use their local language, and local currency purchase has been enabled for 80% of visitors.

Corrigendum: I didn’t notice that the post refers to countries in alphabetical order, and mistakenly referred to India as third most active…the problem with posting at 3AM, I guess.

Also take a look at:

Top Paid & Free Apps On Airtel App Central
— Mobile Apps: Downloads In Asia Expected To Grow…Revenue?

App stores:

Updated: Airtel’s AppCentral Launched; 28% Rev Share; E-books App
Vodafone Launches Mobile Application Store; IPL Tickets
—  Idea’s MobStore: App Or Services Store? New Revenue Model

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