wordpress blog stats
Connect with us

Hi, what are you looking for?

Oorja Launches PreTones On Idea; Product Details; Replacing Voice Portals?

Idea Cellular has announced the launch of something a little more to my liking than Caller Ringback Tones (CRBTs): Pretones, which would allow users to listen to content while calling someone up, instead of a ring. Priced at Re. 1 per day (appears to be a Rs. 30/month subscription), customers can subscribe by dialling 55955. Pretones have been launched in partnership with Oorja Mobile Services, a One97 Communications company. Users can subscribe to content like live Cricket updates, jokes, breaking news, astrology forecast, movie reviews and Bollywood updates while making a call. So what happens if the person whom you're calling picks up the phone before the punch line? You can call resume listening to the content by calling 55955 after the call is completed. Speaking with MediaNama, Vijay Shekhar Sharma, MD of One97 Communications (who also refers to himself as Product Manager for Oorja) explained that people aren't really dialing into voice portals now, even if they have subscribed for access. Pretones address this issue by offering consumers a subscription based a la carte model, wherein the consumer doesn't really need to remember which short code to dial. This is the monetization of small clips of content, and it is being deployed by Idea Cellular across the country. Pretones are, in a sense, antithetical to CRBTs. What happens when someone who has a Pretone installed calls someone who has a CRBT? Sharma says that operators have the option of either masking the CRBT or first allow a Pretone then…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?

News

After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples

News

In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection

News

The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ