wordpress blog stats
Connect with us

Hi, what are you looking for?

OnMobile Adds Playlists To Mobile Music Streaming With M-Radio Gold

Mobile VAS company OnMobile has plans to launch a mobile radio service called M-Radio Gold reports Telecom Yatra. OnMobile has informed MediaNama that M-Radio Gold is a new version of the voice portal based Mobile Radio service already in operation. According to the company, Mobile Radio is the second most successful VAS product, second only to Ring Back Tones. Spice Digital is the other key player in the Mobile Radio space. Anecdotal evidence from VAS companies suggests that Mobile Radio has largely been a small town phenomenon, particularly where FM radio hasn't yet spread its wings; this was one of the driving forces behind the tie-up between OnMobile and BIG FM, and if rumors are true, Spice Digital and Radio Mirchi; we're yet to receive a confirmation from Spice Digital on the Mirchi tie-up. Playlists & Content Discovery The key upgrade in M-Radio plus, appears to be the addition of playlists to the service, allowing users to favorite songs by pressing * while listening to a song, and access their playlist by pressing 8, instead of a pre-determined list of songs being streamed to a specific number. The addition of playlists may just help expand Mobile Radio's usage to main cities, though I doubt that anyone with access to FM would be interested in paying per minute for music on mobile. M-Radio Gold incorporates the following methods to improve discovery of content: -- A recommended playlist, based on a users music consumption patterns. Perhaps more important, is the fact that the recommendation engine sends…

Please subscribe/login to read the full story.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

Free Reads

News

With GPS in every car, India's toll collection is going high-tech.

News

Google is currently undergoing the necessary procedures for the leasehold land, which is presently under the ownership of the Maharashtra Industrial Development Corporation.

News

The pilot project for which is being launched in 19 cities this year, with a plan to launch a full-fledged rollout next year.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

NPCI CEO Dilip Asbe recently said that what is not written in regulations is a no-go for fintech entities. But following this advice could...

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ