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IBNLive Revamped, Looks Like NDTV.com; Comparing Blaze With NDTV Social

IBNLive, the portal for Network18's English news channel CNN-IBN, has been revamped to give it a relatively cleaner look, moving significantly away from its usual red-black-white look. However, while scrolling through the pages of this revamped, you can't help but feel that feeling that you've been there before. That's because, even though there are minor, nuanced differences, the design is remarkably similar to NDTV.com. People like me, whose primary source of news is via journalists and readers on Twitter, I guess we'll have take a second look to check whether the site opened is NDTV.com or IBNLive. Content pages at TimesofIndia.com has also been recently overhauled, and are much easier on the eye. Note that Arunava Sinha, who joined Web18 earlier this year as Head of IBNLive and CricketNext, was previously Chief Product Officer at NDTV Convergence; NDTV.com was redesigned around a year ago. I preferred the previous IBNLive design (and don't like the NDTV.com design), but thankfully, the new look IBNLive isn't awash with ads. About the design similarities, remember that a couple of years ago, the AOL.com and Sify.com homepages were remarkably similar to the Yahoo homepage. Comparing IBNLive Blaze With NDTV Social But what's perhaps more interesting is the launch of Blaze, and how different it is in approach to NDTV Social: While NDTV Social operates on a social-network like format with groups (and integrating Facebook and Twitter updates), it is quite like Facebook with its news-feed and responses interface. For example, take a look at Ravish Kumar's…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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