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Airtel Launches “Live Aarti” On Mobile

Legend has it that execs of a famous Japanese watch maker were rather exasperated on a business visit to the Middle East because of the frequent interruptions they encountered on account of the prayers. What compounded the situation for them was the fact that there seemed to be a lot of confusion about the exact time of the prayers as well. To make a long story short it turns out a young exec decided to modify an existing model so it could save exact prayer timings for all five times. The watch turned out to be a major success when it was launched in the market. What it also proved was spirituality sells! In India, Sprituality, is the 'D' in the ABCD of content - Astrology, Bollywood, Cricket and Devotion. Bharti Airtel has launched the value added service "Live Aarti", that enables subscribers to…

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