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123Greetings IPO Closes 10.27Pc Up On Debut Day; Plans Evite Foray; Financials

Intrasoft Technologies, which owns and operates the online greeting cards business 123greetings.com ended its debut day on the Indian bourses at Rs. 159.89, at a premium of Rs. 10.27% to its issue price of Rs. 145, at the upper end of its price band. The share had debuted at a discount, at Rs. 140. The IPO was oversubscribed, with subscriptions at 18.95 times. After Info Edge, this is the second Internet company to list in India. During the day the stock saw a high of Rs. 167.15, and a low of Rs. 123.30, according to data at the BSE, and around Rs. 253.19 crores in the stock was traded.  At the end of the day Intrasoft had a market capital of Rs. 235 crores. Financials For 2009-10 Intrasoft MD Arvind Kajaria told CNBC-TV18 that they've closed the financial year 2009-10 with revenues of Rs. 310 million and a profit of Rs. 90 million, and are expecting as much at Rs. 520 million in 2010-11 and a profit of Rs. 140 million. In addition, the company is expecting to turn in profit of Rs. 9 crores. I suppose "Other Income" from the money raised via the IPO should come in handy. For the 2008-09 fiscal, Intrasoft had reported revenues of Rs. 230 crores and net profit of Rs. 53 million. Watch the video here. Event Invitations: Following Evite's Footsteps The other interesting part of that interview is that 123greetings is halfway into launching an an e-invitation website, a market that Kajaria…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

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