wordpress blog stats
Connect with us

Hi, what are you looking for?

Updated: YouTube Struggles With IPL 2010 Live Streaming

Update (March 16th): Looks like YouTube’s got its act together. The live streaming is working fine for me today. I’m in the office, watching the Royal Challengers challenge the Kings XI Punjab on YouTube.

Earlier (March 15th): The five-minute-deferred-live webcast of the Indian Premier League Cricket tournament on YouTube struggled over the weekend, facing technical difficulties, or just not loading: it was disastrous. Users frequently saw YouTube’s version of ‘the blue screen of death’, stating that “We may be experiencing some technical difficulties. Please stay tuned.”

Bharti Airtel might be giving its users a leg-up, switching them to 2mbps speed when accessing the IPL on YouTube, but this means little if the streaming isn’t working. Even though the streaming did resume, it was intermittent, and the picture quality was rather poor. Given that this was YouTube’s first day of almost-live streaming the IPL, one could expect teething troubles. However, issues continued into Day two, with the site being inaccessible, and at times returning the blue screen. Readers should remember that IPLT20.com also had similar issues last year, though the picture quality was better.

But this is just a small glitch for YouTube: we believe that the company is viewing these IPL streaming rights as a long term investment, and wouldn’t be surprised if they retain them next year as well. The IPL is to YouTube in India what the Olympics was to NBC. This showcase event is a big part of Google’s plan to attract key advertisers to YouTube, now that the company has several channels of premium and professional content on the website, in partnership with media companies. For the IPL, YouTube has managed to land Royal Challengers, HSBC India, HP, Airtel, Coca Cola and Samsung as advertisers.

Apart from the IPL page banner advertisements, pre-rolls and mid-roll video ads, we also noticed “Paste-Up” advertisements from HSBC during the screening of the first game. HSBC might want to do something about the transparent creatives, though:

Advertisement. Scroll to continue reading.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ