Mobile Value Added Services company ValueFirst is eying an IPO in 2012: we've heard of IPO plans from several companies in the past, including competitor One97 Communications, and spoke to ValueFirst COO Kumar Apoorva to get a sense of what ValueFirst has been doing, the implications of its acquisition of CellNext earlier last year, and what it needs to do to be IPO ready. Being IPO Ready In order to be IPO ready, Apoorva says that the Value First should be over a 100 crore in revenue in the coming year, and growing at 55-60 %. He claims that the company grew 100 percent year-on-year. "EBITDA needs to be in the 25-30 percent plus. The mix of the revenue needs to change, wherein revenue from enterprise business will still be the leader, but significant revenue needs to start coming from…
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