Update: ROK Entertainment, in an emailed response to Medianama, has said that there will be no additional data charges for accessing video content, besides the subscription of Rs 30. The company has declined to divulge revenue share with MTNL.
Earlier Today: ROK Entertainment has launched its ROK iPlayer with government owned telecom operator MTNL. MTNL, which has a mandate to operate in only two circles – Delhi and Mumbai, has currently launched the service in Mumbai, and is promoting (spamming?) the service to users via SMS. MTNL offers 3G services in both these circles.
ROK iPlayer is a Video on Demand service which the company claims was developed especially for India. For MTNL users it is priced at Rs 30 per month for streaming or downloading up to 90 video clips, which will include live breaking news, daily astrology predictions, Bollywood news, Bollywood music, sports news, comics and comedy clips. The content is hosted at http://mtnl.rokd.tv/
According to its website, ROK already has partnerships with Airtel, Tata Indicom, Idea Cellular and BSNL in India. It powers Airtel’s comics service on Airtel’s Internet portal Airtel Live; with BSNL, it had also launched launched mobile TV called Tiny TV in 2007.