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Updated: SMS GupShup Announces App Store AppShup; Nothing New?

SMSGupShup

An Afterthought: in the mobile industry, the term 'application' usually refers to a software that is hosted on the mobile handset, not 'services' available on an SMS short code. Else, one would probably refer to an operator on-deck portal, which lists and links to various services, as an app store. No, I think AppShup is about services, not mobile apps. Just a technicality, though. Earlier (March 4th): Apart from the name, I'm not sure of what's new about AppShup, a platform for developers to create and deploy SMS applications. SMS GupShup had opened up its API for SMS based services last year. In September, CEO Beerud Sheth had spoken with MediaNama about the trends since opening up of the API, saying that it's an opportunity for "Mass VAS" (I quite like that phrase), because of the ease with which services…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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