One shouldn't underestimate the prospects of this launch: Sports Hub India has launched SportsHero, and online prediction and fantasy gaming website, which offers users cash prizes in excess of Rs. 1 million, reports IndianTelevision. While, at present, SportsHero appears to be just another prediction based fantasy game centered around Cricket, Football and Formula One, and no betting or monetary investment from users is required to take part in the predictive game, the background of its promoters suggests that there is much more still to come. Sports Hub India is a 50:50 joint venture between Playwin, India's largest "gaming and lottery" company promoted by the Essel (Zee) Group, and Sportech PLC, one of the key UK-based football gaming businesses, which is listed on the London Stock Exchange. The joint venture was inked earlier in January, with the companies announcing plans to…
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