Our sincere apologies to our readers, who may have faced difficulty in accessing MediaNama this week. Of late, we’ve had an unexpected and quite staggering increase in traffic, particularly every afternoon, and were caught napping (read as ‘focusing only on content’). We’ve made some changes (more than halved the queries to the database), but that hasn’t adequately addressed the issue. We realize that we need to do more, and are switching to a more robust configuration over the weekend, maybe a different host.

We’re thankful for the affirmation that you’ve given to the recent tweaks to MediaNama’s content profile, and for the time you’re spending reading our content, and calling in with questions and inputs. In particular, our IPL digital rights coverage wouldn’t have been as rich without your inputs.

There might be some downtime over the weekend, so please bear with us while we transition.