Handset manufacturer Nokia has announced that it will acquire Chicago based Novarra, Inc for an undisclosed amount, thus making a foray into the mobile web browser market. Novarra develops internet browsers and platforms for operators, handsets manufacturers and Internet brands, and Nokia expects to use the browser to target feature phones, particularly the low end Series 40 handsets. Optimizing Mobile Web Delivery Novarra's optmizes content for delivery on the mobile platform, in a manner that appears to be similar to the way Opera Mobile works: their Vision Server processes heavy incoming data on webpages on its server first, and customizes the page to suit the user’s handset tweaking anything heavy that the user’s mobile phone cannot handle. According to its website, it reduces over the air data by 90 percent. The platform also generates new revenue streams from contextual ads for operators and handset manufacturers. The browser supports Java, BREW and C++ mobile handsets and can be customized to suit the handsets features and capabilities. One of features of the platform is that it optimises deployment of mobile app stores by increasing content discovery, lowering cost of deployment and speed up marketing, so post acquisition we can expect a wider deployment of the Ovi Store from Nokia. In the Indian Market Nokia has the largest marketshare in the Indian handset market, but is facing stiff competition from the advent of local companies like Micromax and Karbonn Mobiles, apart from competition at the feature-phone level from LG and Samsung. Nokia will look to leverage all this to…
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