wordpress blog stats
Connect with us

Hi, what are you looking for?

MapMyIndia And Alteryx To Launch Freedemographicsindia.com; Analytics, Demographic Info

GIS services provider MapMyIndia is going to launch Freedemographicsindia.com in partnership with Alteryx, a Geographic Business Intelligence company. Alteryx has a software platform that can be deployed for analytics and data processing using map data, for example, for analysing market performance, conducting direct marketing campaigns and cross selling new products. For example, for analyzing the deployment of multiple price and service plans in a telecom circle.

The partnership will launch www.freedemographicsindia.com, a portal which will maintain key demographics for India using MapmyIndia’s spatial data, allowing small businesses to get useful demographic information on specific locations in India. The portal hasn’t been launched yet, and we wonder about the source, the depth and the accuracy of the data that MapMyIndia intends to display on the portal, or, indeed along with the platform. Given the lack of a credible competitor with such information, it could become the de-facto destination for demographic information. It’s likely that Alteryx will be cross-sold using the portal, given that it is primarily a business intelligence software. CE Infosystems, the company which operates MapMyIndia, provides businesses with GIS based decision support systems. Alteryx allows integration of formula and mathematical functions: for example, which an insurance agent can use to calculate a premium for in a particular state; it also allows financial and statistical calcuations, trade area analysis and mapping, drive time analysis for sales routes, and geographic news search.

MapMyIndia will be Alteryx’ exclusive distributor, systems integrator and authorized Alteryx training partner in India.


Driving Directions: Google, Sygic-MapMyIndia, SatNav-Nokia
BIGMaps Launches Mobile, Facebook App
Nokia’s Navteq Adds 44 Cities To Maps; Sets Up Global Production Centre; No Traffic Updates Yet

Advertisement. Scroll to continue reading.
Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ